Design Model for Cultural Tourism Development in Yazd Province using Interpretive Structural Modeling

Tourism is the most important factor in generating wealth and employment in the world. Cultural tourism has been one of the main forms of tourism in Iran and developing countries. Cultural Tourism can open the new gates of knowledge, development and sustainability for communities. The aim of this study is identify and assess the direct and indirect effects of each factor affecting the development of Cultural tourism. For this purpose, first with comprehensive review of the literature and opinions of experts in this field, factors affecting the Cultural tourism of Yazd Province identified and uses Interpretive Structural Modeling (ISM). According to the results, "Infrastructure, facilities and adequate Accommodation”, “Advertising Programs and information about cultural attractions” and “cultural expert guides” are the basic factor of Cultural tourism development in Yazd province that should be serious attention from Managers in this industry. The results of this study will help policy makers to choose the best path or developing Cultural tourism.